An independent initiative created to provide emerging artists and musicians with high-quality production resources. The project later expanded into a broader documentary examining the erosion of institutional support for artists in Canada.
Sponsors and Partners: Henderson Brewing, Ride Away Bikes, Century Drums, Leek, Vandermarel Farms
A documentary series developed to document and celebrate the arts community in Fort McMurray, Alberta, a place more often framed through extraction and disaster than through local cultural production.
Built around community-rooted storytelling and a deliberate reframing of place, the project focused on local artistic voices, environmental context, and a visual language that emphasised resilience, creativity, and cultural presence.
Publications and Recognition:
Balsom Communications: Visual Storytelling as a Means of Rebuilding, 2019
Arts Council Wood Buffalo Official Selection: Excellence in Arts Awards, 2019
Arts Council Wood Buffalo Official Selection: Excellence in Media Arts, 2019
Brand development for a Toronto-based out-of-home advertising startup, focused on building a cohesive identity and market-facing materials that could position the company for growth in a competitive market.
The work included identity assets, pitch support, digital content, and promotional media.
A national multimedia campaign developed to speak to the lived experiences of Black Canadian youth with specificity, care, and cultural credibility.
The campaign was built through collaboration with Black creatives, including filmmakers, photographers, and poets.
Media, interactive, and digital support for a nonprofit arts organisation focused on contemporary dance and movement-based work.
The collaboration includes short films, promotional materials, and interactive work. The live performance everything i wanted to tell you received Dora Mavor Moore Awards, and the interactive film adaptation later won Best Dance Film at the Berlin Kiez Film Festival and is available for streaming on STRATFEST@HOME.
A digital adaptation of Why Not Theatre’s RISER initiative developed during the COVID-19 pandemic, enabling emerging artists to share their work with a national audience.
The work combined artist consultation, filming, production planning, and promotional development across RISER Digital projects.
Practical production workshops designed for emerging artists navigating systemic barriers in the arts.
Work involved creating a curriculum and facilitating hands-on sessions in camera operation, lighting, storytelling, and post-production—partnering with Leek, JAYU, FILMIC Inc, Trinity Square Video, and the Human Rights Film Festival
Documentary-style coverage and promotional materials created for a large-scale New Year’s Eve celebration in Toronto attended by more than 50,000 people.
Documentary-style capture rooted in community and storytelling, created around an exhibition football game and parade promoting youth football across Canada.
Commissioned media work created in collaboration with ACE Dance Theatre, focused on translating performance into audience-facing visual material.